The road ahead for HMBradley
A letter from our CEO, Zach, to our HMBradley customers:
Today I’m writing the message I never wanted or expected to send to you. We’re announcing that beginning November 15th, HMBradley is beginning a wind-down of our consumer deposit and credit card programs over the next 30 days.
Since the start, we have been on a mission to bring a better banking experience to life, dedicated to empowering customers with tools and services that enable smart money management. Throughout 2023, it became evident that our consumer brand growth was falling short of our goals.
At the same time, several banks approached us to use the technology we’ve developed to power their next generation of financial products. Because of this, we have made the strategic decision to shift to focus on integrating our technology with established banks. This transition enables us to continue our mission on a larger scale and hopefully positively impact the financial experiences of a broader customer base beyond just HMBradley customers.
We are deeply impressed by how our customers have utilized HMBradley to achieve their financial goals and are honored that you chose HMBradley to reach those goals.
Looking ahead, we’re optimistic about the future of banking and rebuilding the features you love with other banks. Banking is ripe for disruption and now more than ever banks are looking to deliver world-class customer experiences. The coming decade promises exciting advancements for customers, and we anticipate being at the forefront, driving the next wave of financial services and customer experiences.
Today it’s clear that you won’t be seeing what we build in the way we’d always imagined when we started this over five years ago, but we feel certain that this is not the last you’ll hear from us.